About Us

 

My Dad Says is a unisex streetwear brand founded by a Finnish-Italian raised between the calm of Helsinki and the flair of the Côte d’Azur, set out to flip the formula. Street style should be comfortable, wearable, and funny.

Her style is all about contradictions: casual but polished, laid-back but sharp, coffee at dawn, Negronis by dusk. 

It all started with one big fashion frustration: great quotes on clothes getting lost under loud, oversized logos. So she took a different approach, making the logo the message itself.

Enter: the dad. A 1940s-born Italian with no filter and even less digital awareness (he thinks Instagram is a printing shop and calls WhatsApp la cosa verde). His offbeat, outrageous comments became the brand’s signature.

We are where fashion meets family dysfunction, and somehow, it works.

My Dad Says is for people who live between the lines. The ones who can go from beach hair to boardroom, from thrift finds to designer kicks, from a surfboard in the morning to school pickup or late-night beers with friends, all in a day’s work. 

It’s for the style nomads, the hobo-chic dreamers, the country club moms, the couch-bound philosophers, and everyone in between. It’s about connection, not convention. A shared laugh. A raised eyebrow. A reminder not to take life (or fashion) too seriously. Unisex, 100% cotton, made in Italy, effortlessly cool without trying too hard.

This is what happens when quotes become clothing, and your dad becomes the brand.